N utr has already established itself as a pioneer in the home plant-based milk space with previous models, and the Gen N builds on this foundation with smarter features and improved design. The Kickstarter campaign is aiming for an innovative plant-based milk maker designed for easy, efficient, and eco-friendly milk production. Whether you’re a fan of almond, oat, soy, or other plant-based milks, the Gen N aims to provide a customizable solution tailored to your preferences.

Nutr

Launched in 2021, Nutr is a lifestyle and wellness brand set out to change the way we milk. Its mission is to revolutionize the way we view plant-based milk by offering a healthier, more convenient, and cost-effective option. The signature Nutr Machine enables users to create fresh and nutritious dairy-free milks at the push of a button, and Nutr has also introduced Nutr Blends – all natural wellness blends designed to provide a deliciously fortified boost to plant-based milks. Not only is it healthier to make your milks with Nutr, but it also promotes sustainability by eliminating milk cartons and food waste. Nutr’s rapid growth is a testament to its vision of making it simple for individuals to have a positive impact on their lifestyle and the environment. With the growing demand for plant-based milk, Nutr is poised to be the top brand for at-home milk production, shaking up the dairy-free industry.

Key Features

The Gen N is packed with impressive features designed to elevate the plant-based milk-making experience:

• One-Touch Operation – The device allows users to create fresh plant-based milk in just a few minutes with a single touch. This makes it ideal for busy individuals looking for convenience without compromising on quality.
• Adjustable Creaminess Levels – Customization is at the heart of the Gen N. Users can adjust creaminess levels to suit their taste preferences, from light and smooth to rich and creamy.
• Eco-Friendly Focus – By enabling users to create their own milk at home, the Gen N helps reduce the environmental impact associated with store-bought plant-based milks. This includes cutting down on packaging waste and the carbon footprint associated with transportation.
• Smart Features – The Gen N incorporates app connectivity, allowing users to track nutritional data, explore recipes, and set schedules for making milk. This adds a layer of personalization and ease to the process.
• Compact and Modern Design – With its small footprint and sleek aesthetics, the Gen N is designed to fit seamlessly into modern kitchens. Its minimalist appearance ensures it won’t take up too much counter space while complementing contemporary decor.
• Heated and Non-Heated Options – The Gen N supports both heated and non-heated milk production, making it versatile for creating warm beverages or refreshing cold milk.

Value Proposition

The Gen N by Nutr addresses key pain points for plant-based milk enthusiasts. Store-bought options can be expensive, often contain additives or preservatives, and generate significant waste through packaging. By enabling users to create fresh, additive-free milk at home, the Gen N offers a healthier and more sustainable alternative. The app integration is another highlight, catering to tech-savvy users who value data and convenience. With access to recipes and nutritional insights, the Gen N transforms plant-based milk making into a more engaging and educational experience. The project’s success on Kickstarter—garnering significant attention and funding—is a testament to its appeal. It speaks to a growing demand for sustainable and personalized home appliances that align with eco-conscious lifestyles.

Evaluation

The Gen N by Nutr is an exciting innovation that bridges sustainability and smart home technology. The concept and features have the potential to make it a must-have for plant-based milk enthusiasts and eco-conscious households. The premium features are leading to a premium price of € 399.- for early backers, making this product the most expensive of all plant based milk maker.

What do you think about the Gen N? Would you invest in a smart home milk maker? Share your thoughts below!