Introducing Polaroid Now & Now+ Generation 3: Sharper shots, better in bright light
The latest improvements of Polaroid’s iconic instant camera range

Polaroid Now Generation 3 Instant Camera
The Polaroid Now Generation 3 Instant camera is the classic analog instant camera, optimized for sharper pictures in more lighting conditions. Featuring a better light meter position, improved ranging sensor, upgraded two-lens autofocus system, built-in tripomount, filter compatibility and even self-timer and double-exposure modes. All in a
classic Polaroid look made with 40% recycled materials. Available in six new colors, rechargeable with USB-C and compatible with Polaroid i-Type Film to capture real life in iconic, full-sized Polaroid pictures.

- Optimized exposures to take sharper pictures in bright lighting. Thanks to ranging sensor, flash and autofocus upgrades, the Gen 3 Now camera takes cleared pictures = even on super sunny days.
- Shoots original full-size Polaroid film. Capture modern life in the original Polaroid aesthetic. And see every detail of each beautifully imperfect picture on our iconic fullsized i-Type.
- Iconic Polaroid Design . The classic Polaroid look you know, and you love, now made from more future-friendly materials
- Two-lens autofocus = twice the clarity. The Generation 3 Polaroid Now’s twin-lens autofocusing system chooses which lens is right for the shot. All you need to do is click the big red shutter button.
The Polaroid Now+ Generation 3 Instant camera is unlocking new creative possibilities by being paired with the Polaroid app. Access aperture priority, remote controls, double exposure, self-timer, manual mode and more. Combine this connectivity with an optimized two-lens autofocus system that takes sharper pictures in bright lighting and you’ve got a classic-look camera that’s full of modern tech.
Available in four new colors, made with 40% recycled materials and compatible with iconic, full-sized Polaroid i-Type Film.
Price: $119.99 / €129.99 / £119.99

Press Release from Swatch Group issued from https://press.polaroid.com/246847-introducing-polaroid-now-now-generation-3